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Brandy and Cognac: The Differences
Know Your Brand by Company
Being familiar with the company who owns the distillery or your brand of liquor can help out a lot. If you ever decide to try another brand of liquor, you might be more comfortable with it knowing that it is manufactured by the same company that owns your favorite spirit(s). Here are some examples of some major companies that put out well-known brands, some you may have never heard of. DIAGEO Diageo is the biggest beverage company in the world, with a current market cap at approximately $71 billion, and an annual sales of $16.8 billion. With now over 30...
Whiskey: Bottling and Maturation Methods Defined
Whiskey is distilled and matured in a number of ways that assist in defining the characteristics of a spirits when it exits the still and hits the shelf at the store. In fact, as is the case especially with Scotch, much of the telling traits of the spirit are presented during the mid-distillation process to the Distillery Manager or Master Blender for analysis; the exit strength and characteristics will be forged by the traits that are revealed at the beginning and middle distillation and filtration processes. Veteran Scotch distiller and blender Jim MacEwan, who had been working for the Bruichladdich...
A Whiskey by any Other Name...
So many of us venture to the corner store, or perhaps to the liquor isle in the main grocery store to quickly grab a bottle of whiskey to enjoy later on in the evening. As is usually the case, the majority of individuals tend to fall back on their tried and true brand which they have relied upon for years; often having been introduced to this type of whiskey from a friend or family member. Not surprisingly, we habitually veer towards simply enjoying the drink and not focusing on the technicalities of the trade. For those who seek a...